Preview of Course Curriculum
The 8-Step Blueprint to Open a Successful & Sustainable Indoor Playground
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Module 1: Getting Started!
- 1.1 Introduction
- COURSE WORKBOOK- Download & Print!
- LINK- Join Our Online Community!
- LINK- Member Resource & Document Library
- 1.2 Get the MOST Out Of This Program!
- 1.3 BONUS Questions you Must Answer Before Considering Play Cafe Ownership
- Checklist: 10 Questions you Must Answer Before Considering Play Cafe Ownership- PDF
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Module 2: The Business Plan
- 2.1 IMPORTANT NOTE
- 2.2 The Business Plan Walk Through
- 2.3 Determine your Indoor Playground's Focus
- 2.4 Pricing your Parties and Services
- 2.5 How we Deliver an Excellent Party Experience for Clients
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Module 3: Choose a Location
- 3.1 Choosing the Size of your Space
- 3.2 Types of Locations and Leases
- 3.3 The Mall Play Cafe: Special Case
- 3.4 Other Location Considerations
- Cheat Sheet- Types of Leases- PDF
- Checklist- Questions to Ask your Lawyer- PDF
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Module 4: Get Funding
- 4.1 Estimating your Start-Up Costs
- 4.2 The 3 Ways to Get Funding: An Overview
- 4.3 Banks and Financial Institutions
- 4.4 Crowdfunding
- 4.5 Family, Friends, and Angel Investors
- Cheat Sheet: Start-Up Costs & Funding Options- PDF
- CHECKPOINT: How's It Goin?!
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Module 5: Plan your Space
- 5.1 Getting Started and Hiring Help
- 5.2 Making the big space planning decisions
- 5.3 Retail Space
- 5.4 The Check-In Counter
- 5.5 The Restrooms
- 5.6 Storage Space
- 5.7 The Play Area
- 5.8 The Cafe Space
- 5.9 Identifying and Purchasing Necessary Software
- 5.10 Other Space Considerations
- Checklist: Needed Software- PDF
- Cheatsheet- 5 Ideas to Incorporate Into Your Play Cafe- PDF
- CHECKPOINT: How's it Going? What Do You Need?
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Module 6: Get Marketing
- 6.1 Getting Started with Marketing
- 6.2 Creating a Website
- 6.3 Facebook Marketing Basics
- 6.4 Instagram Marketing Basics
- 6.5 Paid Advertising Basics
- 6.6 Establishing a Local “Street Team”
- 6.7 Email List Building and Email Marketing
- 6.8 Print Marketing
- 6.9 Establishing Local Partnerships
- 6.10 Other Marketing Considerations
- Facebook and Instagram Advertising Glossary of Terms- PDF
- CHECKPOINT: Let's Check In Again!
- Checklist: Print Marketing Materials- PDF
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Module 7: Get Ready for Opening Day
- 7.1 Choose an Opening Date
- 7.2 Getting the Word out with your Established Customer Audience
- 7.3 Hiring a Staff
- 7.4 Establishing your Systems
- 7.5 Training your Staff
- 7.6 Purchasing Inventory
- 7.7 What Most Owners Forget to Prepare Before Opening Day
- 7.8 Establishing a Waiver System
- 7.9 Gathering Feedback
- 7.10 Making Adjustments
- Checklist: Don’t Forget These on Opening Day- PDF
- Cheatsheet: Questions to Ask a Focus Group- PDF
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Module 8: Moving Forward
- 8.1 Adjusting your Business Plan
- 8.2 Measuring Success
- 8.3 Pivoting As Needed
- Checklist- Key Performance Indicators- PDF
- CHECKPOINT: YAY! One Final Check-In + Feedback!
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BONUS Module 9 Audio Training: The 7 Roadblocks to Overcome After you Open
- Introduction: Bonus Audio Training
- Roadblock #1: The Time you get a (Very) Negative Review
- Roadblock #2: The Time you Encounter a "Copy Cat"
- Roadblock #3: The Time a Key Employee Walks Out
- Roadblock #4: The Time There's an Emergency
- Roadblock #5: The Time you Face an Unforeseen Cost
- Roadblock #6: The Time You Have $0 in Your Account
- Roadblock #7: The Time an Initiative Fails
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Module 10: Advanced Tutorials
- TUTORIAL- Creating a Facebook Ad- Engagement Objective
- TUTORIAL- Installing Your Facebook Pixel
- TUTORIAL- Creating a Facebook Ad- Traffic Objective
- TUTORIAL- Instagram Highlights
- TUTORIAL- Tips For Better (FREE!) Reach on Instagram
- TUTORIAL- Canva- TV Images for Birthday Parties
- TUTORIAL- Canva- Social Media Post
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Module 11: Recorded Coaching Calls & Workshops
- Coaching Call- March 2019
- Business Plan Q&A Workshop- Forward to 6:30 for Start of Workshop!
- Coaching Call- July 2019
- Coaching Call 8/20
- Coaching Call with Alicia from Florida 9-17
- Coaching Call with Tiffany from Kansas City 9/18
- Coaching Call- August 2019
- Coaching Call- October 2019
- Coaching Call- November 2019
- Coaching Call- December 2019
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Module 12: Guest Expert Trainings
- Guest Expert: Managing your Systems with Paul Maskill of The Business Owner's Freedom Formula Podcast
- Guest Expert: SEO Strategy with Meg from Megabolt Digital
- Guest Expert: Ariana Sylvester of Lifestyle Builders (www.lifestylebuildersbook.com)
- Guest Expert: Austin and Robert (CEO) from Aluvii (POS System)
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Module 13: Advanced Monthly Trainings
- Hosting Profitable, 5-Star Birthday Parties (August 2019)
- Cost Saving Tips & Tricks (November 2019)