Preview of Course Curriculum

The 8-Step Blueprint to Open a Successful & Sustainable Indoor Playground

  • 1
    Module 1: Getting Started!
    • 1.1 Introduction
    • COURSE WORKBOOK- Download & Print!
    • LINK- Join Our Online Community!
    • LINK- Member Resource & Document Library
    • 1.2 Get the MOST Out Of This Program!
    • 1.3 BONUS Questions you Must Answer Before Considering Play Cafe Ownership
    • Checklist: 10 Questions you Must Answer Before Considering Play Cafe Ownership- PDF
  • 2
    Module 2: The Business Plan
    • 2.1 IMPORTANT NOTE
    • 2.2 The Business Plan Walk Through
    • 2.3 Determine your Indoor Playground's Focus
    • 2.4 Pricing your Parties and Services
    • 2.5 How we Deliver an Excellent Party Experience for Clients
  • 3
    Module 3: Choose a Location
    • 3.1 Choosing the Size of your Space
    • 3.2 Types of Locations and Leases
    • 3.3 The Mall Play Cafe: Special Case
    • 3.4 Other Location Considerations
    • Cheat Sheet- Types of Leases- PDF
    • Checklist- Questions to Ask your Lawyer- PDF
  • 4
    Module 4: Get Funding
    • 4.1 Estimating your Start-Up Costs
    • 4.2 The 3 Ways to Get Funding: An Overview
    • 4.3 Banks and Financial Institutions
    • 4.4 Crowdfunding
    • 4.5 Family, Friends, and Angel Investors
    • Cheat Sheet: Start-Up Costs & Funding Options- PDF
    • CHECKPOINT: How's It Goin?!
  • 5
    Module 5: Plan your Space
    • 5.1 Getting Started and Hiring Help
    • 5.2 Making the big space planning decisions
    • 5.3 Retail Space
    • 5.4 The Check-In Counter
    • 5.5 The Restrooms
    • 5.6 Storage Space
    • 5.7 The Play Area
    • 5.8 The Cafe Space
    • 5.9 Identifying and Purchasing Necessary Software
    • 5.10 Other Space Considerations
    • Checklist: Needed Software- PDF
    • Cheatsheet- 5 Ideas to Incorporate Into Your Play Cafe- PDF
    • CHECKPOINT: How's it Going? What Do You Need?
  • 6
    Module 6: Get Marketing
    • 6.1 Getting Started with Marketing
    • 6.2 Creating a Website
    • 6.3 Facebook Marketing Basics
    • 6.4 Instagram Marketing Basics
    • 6.5 Paid Advertising Basics
    • 6.6 Establishing a Local “Street Team”
    • 6.7 Email List Building and Email Marketing
    • 6.8 Print Marketing
    • 6.9 Establishing Local Partnerships
    • 6.10 Other Marketing Considerations
    • Facebook and Instagram Advertising Glossary of Terms- PDF
    • CHECKPOINT: Let's Check In Again!
    • Checklist: Print Marketing Materials- PDF
  • 7
    Module 7: Get Ready for Opening Day
    • 7.1 Choose an Opening Date
    • 7.2 Getting the Word out with your Established Customer Audience
    • 7.3 Hiring a Staff
    • 7.4 Establishing your Systems
    • 7.5 Training your Staff
    • 7.6 Purchasing Inventory
    • 7.7 What Most Owners Forget to Prepare Before Opening Day
    • 7.8 Establishing a Waiver System
    • 7.9 Gathering Feedback
    • 7.10 Making Adjustments
    • Checklist: Don’t Forget These on Opening Day- PDF
    • Cheatsheet: Questions to Ask a Focus Group- PDF
  • 8
    Module 8: Moving Forward
    • 8.1 Adjusting your Business Plan
    • 8.2 Measuring Success
    • 8.3 Pivoting As Needed
    • Checklist- Key Performance Indicators- PDF
    • CHECKPOINT: YAY! One Final Check-In + Feedback!
  • 9
    BONUS Module 9 Audio Training: The 7 Roadblocks to Overcome After you Open
    • Introduction: Bonus Audio Training
    • Roadblock #1: The Time you get a (Very) Negative Review
    • Roadblock #2: The Time you Encounter a "Copy Cat"
    • Roadblock #3: The Time a Key Employee Walks Out
    • Roadblock #4: The Time There's an Emergency
    • Roadblock #5: The Time you Face an Unforeseen Cost
    • Roadblock #6: The Time You Have $0 in Your Account
    • Roadblock #7: The Time an Initiative Fails
  • 10
    Module 10: Advanced Tutorials
    • TUTORIAL- Creating a Facebook Ad- Engagement Objective
    • TUTORIAL- Installing Your Facebook Pixel
    • TUTORIAL- Creating a Facebook Ad- Traffic Objective
    • TUTORIAL- Instagram Highlights
    • TUTORIAL- Tips For Better (FREE!) Reach on Instagram
    • TUTORIAL- Canva- TV Images for Birthday Parties
    • TUTORIAL- Canva- Social Media Post
  • 11
    Module 11: Recorded Coaching Calls & Workshops
    • Coaching Call 3/27/19
    • Business Plan Q&A Workshop- Forward to 6:30 for Start of Workshop!
    • Coaching Call 7/2/19
    • Coaching Call 8/20
    • Coaching Call with Alicia from Florida 9-17
    • Coaching Call with Tiffany from Kansas City 9/18
    • Coaching Call 9/19
  • 12
    Module 12: Guest Expert Trainings
    • Guest Expert: Managing your Systems with Paul Maskill of The Business Owner's Freedom Formula Podcast
    • Guest Expert: SEO Strategy with Meg from Megabolt Digital
  • 13
    Module 13: Advanced Monthly Trainings
    • Hosting Profitable, 5-Star Birthday Parties (August 2019)

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