Course Curriculum
See Lesson Details Broken Out Below
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1
1. Optimizing your Page for Conversions
- Paid Members Only Facebook Support Group
- What To Expect
- Facebook Page Optimization Checklist (Download)
- 1.1 Creating a New Business Page
- 1.2 Cover Photos, Profile Pictures, and CTA
- 1.3 Page Organization Details
- 1.4 About Section and Settings
- 1.5 Preferred Page Audience
- 1.6 Adding Services and Products
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2
2. Managing your Time
- Description
- Time Journal Workbook (Download)
- Weekly Editorial Calendar (Download)
- 2.1 Time Journaling and Cataloging
- 2.2 Freeing your mind from Clutter
- 2.3 Using an Editorial Calendar to Plan Content
- 2.4 Time Saving Hacks
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3
3. Increasing your Organic Reach- your Page
- Description
- Increasing your Page's Organic Reach List (Download)
- 3.1 Increasing your Page's Organic Reach
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4
4. Knowing your Audience & Creating a Tailored Approach (Bonus Video)
- Description
- 4.1 Knowing your Followers (and using it to Grow Sales)
- Knowing your Audience- Inspiration Creation (Download)
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5
5. Don't Just Sell
- Description
- Serving & Selling Worksheet (Download)
- 5.1 The Balance between Serving & Selling
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6
6. Increasing your Organic Reach- your Posts
- Description
- 6.1 Facebook’s Algorithm (How to Post)
- 6.2 Uploading Photos Best Practices + Canva Tutorial
- 6.3 Uploading Video Best Practices
- 6.4.1 Facebook Live Best Practices
- 6.4.2 Taking Advantage of Trending Topics
- 6.5 Words (and other things) to Avoid to stay Algorithm Friendly
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7
7. Planning for Ads
- Description
- Ads Planning Checklist (Download)
- Split Testing Checklist (Download)
- 7.1 Three Ways to Create Ads
- 7.2 Creating an Ad in the Power Editor
- 7.3 Introduction to Pixels
- 7.4 Installing a Pixel on your Website
- 7.5 Re-Targeting your Website Visitors
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8
8. Ads Strategies & Execution
- Description
- Ad Strategy Checklist (Download)
- 8.1 Re-Targeting your Facebook Audience
- 8.2 Split-Testing Real Life Examples
- 8.3 Split-Testing Step-by-Step
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9
9. Measuring your Ads
- Description
- 9.1 Campaign Examples and Measuring Ad Success
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10
10. Ads Examples
- Description
- 10.1 Ad Examples (The Good Bad and the Ugly)
- 10.2 Ad Strategies and Excecution
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11
Live Support Sessions
- Growing Groups from Scratch 10/23/2017
- Custom Audience Strategies 10/16/17
- List Building Strategies- 10/9/17
- Social Media in the Wake of World News 10/2/2017
- Facebook Updates, Live Videos, and Groups- 9/25/17
- Importance of Lead Pages 9/11/17
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12
COURSE BONUSES
- Intro to Sales Mini Workbook
- TUTORIAL- Split Testing Ad Placements
- TUTORIAL- Downloading a Facebook Live Video
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